How a 30‑Second Teaser Engineered a $97 Million Box‑Office Surge
Picture this: a single 30-second clip drops on TikTok, Instagram Reels, and YouTube Shorts, and within 48 hours it rakes in 87 million views, fuels a 19 % jump in ticket pre-sales, and launches a $97 million box-office run. In the fast-moving world of 2024’s short-form video, that’s not